Zipcar Company

ZIPCAR



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Zip cable gondola is a car sharing company founded in 1999. The company has operations in Boston, Washington and New York. It possesses more than(prenominal) than 250 cars and 10,000 members. Zipcar represent a grand chance and fills a real(a) need between taxi service and rental car service. The company focuses on dense urban residential areas more specifically where a lot of people do not own a car, as they take out turned dark by high place fees, high maintenance cost, vandalism and accident pr single infrastructure. It is a venture that offers convenient on demand way of transportation. Zipcar provides the experience and convenience of driving ones car, therefore, can simply compete with extra circle transportation services, where customers wants cannot be simply met with other options of transport. Wants such as errands (driving to and from school) and short trips within the country are not offered by other services or might cost a lot.
Its future and growth is firmly coupled with the service familiarity and functional effectiveness as well as its capability to sire its customer base.



Zipcar offers a service to their members that vary from other car rental companies. The main difference is the user expertise. Cars are befittingly located in dense inhabited areas as parking is reserved for the company. In such areas finding parking may be a significant problem. They provide a practicable service that would not be probable to build, manage, scale, or confirm without technological infrastructures such as the internet. Zipcar has also developed a sense of community among its members by use of listserv and online newsletter along with their workers, almost basic marketing strategy. This has helped the company establish a strong brand image. Communication, technology and brand image, play a vital role in Zip cars strategy.
Zipcar was once interested in building a...If you want to get a full essay, order it on our website: Orderessay



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