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Analysis of McDonalds
Part 1 Trend Analysis
After a close analysis of McDonalds financial compensates, we find the following trends.
1. Profitability
Revenue has a starchy growth from 2007($22787 millions) to 2011($27006 millions), with an average growth rate of 3.4%.
Gross valuation reserve increased for the first 4 years and then dropped slenderly from 40.03% (2010) to 39.57%(2011). The overall growth of gross margin showed that McDonalds was generating higher(prenominal) profit.
For Pretax operating profit margin, EBITDA margin, net profit margin, ROA, ROE and ROCE, the numbers game almost doubled from 2007 to 2008 and then stayed with slight changes. It showed that McDonalds was adapted to keep its return steady during the period.
2. Liquidity
The liquidity proportionalitys also showed commodious value in 2008. The current ratio advanced from 0.796 (2007) to 1.386 (2008) and the immobile ratio increased from 0.675 (2007) to 1.18 (2009).
3.Financial leverage
The financial leverage is steady jump 2008.
McDonalds took on more debt in 2008 than 2007, pushing its D/E ratio over 1.
4.
Coverage Ratio
The Coverage ratio like operating cash flow to impart liabilities/total debt is steady over time with small fluctuations.
5. Efficiency
addition turnover, Receivable turnover and inventory turnover showed some improvement during 2008 and was going ups and downs in the following years. It seems that McDonalds was able to improve efficiency in 2008.
Part 2. Red Flag Analysis
As we can see from the Trend Analysis, Most of the ratios improved in 2008. Some of them even had huge improvements. After a positive search, we found that there was a big impairment in 2007. Due to the impairment, the expense went up, dragging down the profitability ratios of the firm.
Auditing opinion
Ernst& girlish expressed an unqualified opinion for McDonalds financial report and stated that McDonalds Corporation maintained, in...If you want to get a full essay, order it on our website: Orderessay
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