Fiscal Year: 2006
Problem Statement
“In this case, the organization is found to be struggling to reverse their income from losing. Krispy Kreme businesses argon often affected by changes in consumer tastes. Krispy Kreme sales throw been and may continue to be affected by consumer tastes, such(prenominal) as health or dietary preferences, including the reduction of the using up food products containing high levels of carbohydrates that cause the consumers to avoid doughnuts in respect of substitute foods that are perceived as healthy. Moreover, repayable to the incident that Krispy Kreme is dependent in a single product, if consumer demands for doughnuts should decrease due to the stated factor (changes in consumer taste); the caller-up will take further loss as compared to the present situation if not subjected into an immediate repositioning of its strategies. “
Alternative Solutions
Consider developing healthier snack-food resources – “healthier choices” or “low calorie” doughnut selection, and regulate new ways to eliminate trans-fat in their products. To consider this alternative resoluteness, the company preempt penetrate new market and continue previous consumers who de-patronized its products for healthier substitute goods.
In addition, the company can cope into the growing trend, in which, connoisseurs or expert in the industry predicts will still dramatically increase in the near future. Thus, with this practice, Krispy Kreme could evaluate its flexibility to ever-changing trends occurring in the industry. Although this solution could impose benefiting results, it also has its disadvantage such as: additive bud energizes for Research and Development, and Marketing Department. Given that it will require additive capital, penetration for new market are usually excessively risky and if done improperly by the management of Krispy Kreme, the company is headed for further downfall financially.
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