Mission:
Provide increased rank and file value for the marketing community so AMA is the preferred, must-have particleship for marketers. recruit appendageship through new members, both professional and collegial and group acquisition. Make Every Marketer Count. Elevate Member Value.
Objectives:
To generate $71,500 in net income in 2012-13 through a focus on growth in new memberships and maintaining member retention of 60%. To generate overal 5% growth.
Membership Acquisition
aboriginal Member Targetsâ€"focus on driving new member growth through the following segments of marketers
1. Fortune 500 marketers/ tenuous Medium Enterprise focus
2. Sh ard Interest assembly Members
3. younker Professional/Collegiate
Strategies and Tactics
Gain Members through event conversion. Provide constitute of a free SIG for drawing at each orientation.
change magnitude Membership (individual/group) by 5% Stretch 7%
conference Membership
-Direct Mail or email Campaign
-Target organizations that currently have 2-3 members and predicate them of the discount offered for 4 or more members from the same organization
-Target organizations that are on the National Group Membership inclination and members
-Higher Ed Target
-Target the 36 Fortune 500 companies. Gather a list of HR Directors and CMOs who would be the target for Group Membership.
Initiate a targeted direct mailing to top 50-100 corporations for group membership. Increase Group Membership.
Provide Board Members with 2 passes to provide to best prospects for colleagues to deliver out AMA SIG event or Happy Hour. KPI: Each jump on member brings in 2 new members.
Gain Members through Marketing/Advertising for spring and fall iron outs. For each campaign looking for robust growth of 3%, stretch 7%
Monthly new Member Orientation Meetings: Best inital usher of contact for individual recruitment. People are curious nigh the...If you want to get a full essay, order it on our website: Orderessay
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