Nokia

Hien Tran BA 4305-001 9/27/05 NOKIA- The Creation of New Markets By the end of 2003, Nokia was the clear market leader in the unstable phone industry in terms of sales and profitability. It was forwards of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokias strategical Intent was to build distinctive competency in harvest innovation, rapid response, and global brand management. Its strategic intent require rapid growth in the core businesses of brisk phones and telecommunications networks. This destination was achieved by Nokias development of new products and expansion into new markets. In order to become the global leader as it is today, the go with had overcome numerous challenges and obstacles over the last decade. In 1990, Nokia busy Phones (NMP) was the smallest of the five business divisions of Nokia, with annual sales of $500 one million million million and 3,051 employees. Jorma Olilla, the new president of NMP, in the same year conduct the division to become the worlds second largest manufacturer of mobile telephones after Motorola in just a year and half(prenominal) later.

Motorola and NEC, the close third competitor, were the dominant players with a combined 33 percent global market share, compared with NMPs share of 13 percent. During this period, the master(prenominal) customers of mobile phones were business users who could afford the high prices. The everyday consumers were not overly attracted by these high prices and limited functional phones. despite these limitations, the cellular market was growing rapidly, which brought more Asian producers into the competition. To render the matter worse, there was much proprietary technology and equipment essential for analog standards around the globe. The emergence of digital technology provided a hope for a uniform communication standard. As a result, NMP had to make a difficult decision regarding which technology to send significant... If you want to get a full essay, order it on our website: Orderessay

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