Donner Company

Introduction A comp eachs ability to prosper in any competitive field is highly dependent upon its ability to distinguish itself from its competitors. In the unite States restaurant industry, approximately twenty-six percent of entirely new businesses fail within the first twelve months of execution. Furthermore, the cumulative failure rate in the first thirty-six months of operation rises to approximately sixty-one percent [1]. With this in mind, the significance of a companys competitive advantage becomes drastically apparent. Benihana of capital of Japan, a Nipponese restaurant founded by Hiroaki Aoki, opened its doors to the United States in 1964 on the west side of Manhattan, New York. The origin of this restaurant began with the Benihana coffee berry shop turned full service restaurant in Tokyo, Japan. Founded in 1935 by Yunosuke Aoki, the name Benihana, meaning Red summit in Japanese, refers to the red safflowers which grew wild in the streets of Tokyo virtually its original location. By combining a distinctive go bad of eastern world culture, with non-traditional operation methods, Benihana of Tokyo was able to deem success in an American industry plagued by an whelm failure rate.

Shortly following the success of its first location, Benihana of Tokyo began to expand throughout the United States. In 1966, Aoki opened an attach to location on the east side of Manhattan. In go around order, a westward expansion began to Chicago in 1967, and to San Francisco and Las Vegas in 1969. As of February 12, 2006 Benihana of Tokyo currently has eighty-two sites in the United States, with additional locations in thirteen countries on five continents [2] and the friendship continues to expand. Through continued success Benihana of Tokyo went public in July of 1987 and currently trades on the NASDAQ Stock Exchange under the symbol BNHNA. If you want to get a full essay, order it on our website: Orderessay

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