Bbva Bank Case

Name: Aadarsh RajuDate: May 12, 2011 BBVA BANK (A): Innovation Initiatives 2003-2008 This good ex amperele shows how a large corporation can appreciate world as their new organizational enculturation. For a bank that base its expansions on geographical spread, mergers & acquisitions & revenue increment, to qualify to a culture based on origination is not an easy task notwithstanding is a step in the right direction. However, with the advent of the fiscal crisis in 2008, consumers have disconnected faith in financial cornerstones and it would take BBVA time & resources to instill consumer confidence & trust in innovation in the banking industry. 1. How did BBVA make the transition from a system of growth driven by merger and acquisition to an fundamental strategy driven by innovation? How successful have they been? The section in charge of the innovation initiative tried to channel the spirit of innovation throughout the corporation and initiated a mean to focus on health, travel & leisure, retail, business service etc. These plans were not strictly for profit motive but mainly for the sake of management and innovation. This was how a more organic culture spread through the organization. BBVA had been successful in their internal beats.

There has been a change in the organizational culture and innovation has been valued and numerous new products have been introduced. notwithstanding externally, they are still not seen as an innovative organization. Also, the financial crisis of 2008, whose major cause was gestated to be innovative derivatives, had caused people to fall behind faith in financial innovation. 2. What is the best focusing to measure service innovation? Why is this important? The best way to measure service innovation is customer feedback. This shows the organization whether what they believe internally is not just them being self confused in the organizational culture. 3. How should BBVA orchestrate the next phase of the innovation initiative which is to... If you want to get a full essay, rank it on our website: Orderessay

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