Corporate and Business Strategy of Apple

Apple Mini Case wad Strength: 1.Strong brand denomination and guest true-bluety. Weakness: 1.Limitation on customer partitioning because Apple has limitation on its price and product varieties. probability: 1.Chinese economy is still booming manage up even up though the economy is kind of slow down right now, it still has a lot of room to grow. If Apple could walkover the chance, for sure it has a lot of business opportunities. 2.Largest population in China so there is a lot of probable customers. Threads: 1.Knockoff is a big problem in China and this bequeath hurt the economy of China for sure. Corporate-Level Strategy contrasting a decade ago and base on the SWOT analysis above, Apple now is a very strong company with strong global brand name and loyal customers; we raise Apple should use product development as its Corporate-Level Strategy. Corporate-Level Strategic Objective The vision of Apple is Empower the World. The agency is committed to diversity and creativity. Apple continues on its effort to volunteer the most innovative 3C products (computer, communication and consumer electronics) to empower the customers. The short marge vision of Apple will be increasing 30% of the net profit in 3 years.

Business-Level Strategy There atomic number 18 two alternatives in the business-level strategy. One is cost leadership and another(prenominal) one is differentiation. The advantage of cost leadership is Apple house create economy of scale on its product. The disadvantage will turn the brand name into not prestige any more than. The advantages of differentiation are Apple can sell less and make higher net profit and it can create more prestigious brand name. The disadvantages are limitation on customer segmentation and market shares because products require selling in a higher retail price. After the comparison of two alternatives, we suggest Apple should use differentiation as its business-level strategy. If you want to uprise a full essay, order it on our website: Orderessay

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