Finance

Introduction In 2003, Bajaj Auto Limited (Bajaj) was one of Indias largest manufacturers of both devil and trinity-wheelers. The three-wheelers, also known as autorickshaws, were unique to the South Asiatic region. The company recorded receipts of Rs.5125.73 crores representing a 13% step-up all over the previous year2. Once the unchallenged trade leader, Bajaj trailed belligerent Honda in the late 1990s. Bajajs marketplace share declined from 49.3% in 1994, to 38.9% in 1999.3 Thereafter, Bajaj had initiated several measures to regain its market share and strengthened its hawkish position. In 2003, Bajaj had a workforce of 12,000 employees and a network of 422 dealers and over 1,300 authorised service centers.4 The Indian Two-wheeler Industry Two-wheelers had become the standard means of transportation in many of Indias large urban centers. utilize of two-wheelers in the rural areas had also increased significantly in the 1990s. The birth of the Indian two-wheeler industry could be traced to the early 1950s, when railcar Products of India (API) started manufacturing scoters in the country. While API initially dominated the scooter market with its Lambrettas, it was Bajaj which rapidly emerged as the unchallenged leader in the scooter industry.

A number of government and private enterprises who entered the scooter segment, had disappeared from the market by the turn of the century. The License Raj that existed prior to economic relaxation (1940s-1980s) in India, did not allow foreign players to enter the market, making it an ideal breeding ground for local players... Background Note The Bajaj conclave was founded by Jamnalal Bajaj in the 1930s. His eldest son Kamalnayan established Bajaj Auto, the flagship of the Bajaj group, in 1945, as a private limited company. From 1948 to 1959, Bajaj imported scooters and three wheelers from Italy and sold them in India... Financial Management Bajaj earned bulk of its revenue from the automotive business. In 2003,... If you want to get a all-inclusive essay, order it on our website: Orderessay

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