Freshdirect: http://www.freshdirect.com
Online grocery store
23-30 Borden Avenue, Long Island City, NY 11101
(866) 283-7374
administrator SUMMARY:
FreshDirect is part of an online supermarket chain that has proven to be unsatisfying and costly for some organizations that have entered the market. However, FreshDirect was launched in July 2001 with the view that consumers were after fresh products, at low prices, that could be delivered straight to their entry at convenient times. They have proven to the industry that their strategies and isms have led to success and consumer based product indoors the industry.
BACKGROUND:
Their main delivery area is to the residences and offices within the metropolitan region of New York City. However, FreshDirect additionally offers the next-day delivery to the only Manhattan area and also Brooklyn, Queens and other senior highly d easily areas. The company began and still operates from its 300,000 square foot facility set(p) in Long Island City which maintains a high direct of standard for health and safety. It now holds approximately 250,000 regular customers and has delivered well over 5,000,000 orders since it began in 2001 (Kahan, 1998).
SWOT ANALYSIS
Strengths: consumer direct distribution, high step ratings and standards, innovative merchandise plan, strong leadership, fundamentally strong capable teams of employees,(Gonzales, September 28, 2007, NP) high quality in warehouse environments that govern conditions (unlike retail), customization of products offered to customers.
Weakness: Employee friction based on unionization controversy, high cost of production and quality standards,
Opportunities: slow steady growth, marketing to broader users, expanded web awareness and use, employee re-motivation
Threats: competition with established brick and plaster stores (i.e. more brands and product sizes) establishing competitive markets, brick and mortar expansion, increased fuel...If you exigency to get a full essay, order it on our website: Orderessay
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