SUMMARY:
David Beckham was one of the well-nigh favourite soccer stars in the new-make 1990s and the early 21st century. His amazing aptitude to get to from free kicks coupled with his good looks earned him a locoweed of admirers in Europe and Asia. He was also one of the most sought later celebrities to endorse products and a number of crucial companies vied to sign him on for endorsements. Born of middle class parents, David Beckham was obsess with football game from his childhood and always dreamed of playing professionally. He was signed up by Manchester United, one of the most popular football clubs in Europe, first as a trainee and later, as a full fledged member of the club. Beckham quickly made a name for himself, with his signature free kicks where he had the ability to curve the ball in the air towards the goal, misleading defenders and goal keepers.
Beckham and his wife, Spice Girl Victoria Adams were fashion icons in the UK and merited a lot of tabloid coverage. They were also sought after endorsers of a number of products. Beckham had endorsement deals with companies like Vodafone, Adidas, Pepsi, Brylcreem and Mark and Spencers at any rate some Japanese companies. Analysts estimated the value of his brand to be expense over 200 million pounds.
In 2003, when Manchester United sell Beckham to Real Madrid, a Spanish club, it created a furor among advertisers as well as football fans. Analysts said that Real Madrids buy of him was motivated more by his commercial appeal than his football skills. The move had great implications for the concerned clubs, Beckham, as well as all his sponsors.
TEACHING OBJECTIVES & TARGET AUDIENCE:
The teaching objectives of the occurrence are:
* To understand the reasons behind the trend of using celebrities to endorse...
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