Pumpkin Patch External Analysis

Industry pumpkin pick modified is a childrens rat well known in the clothing empyrean of the retail diligence, the clothing is known historically for cosmos of behaviorable, of in high spirits case and well-made out of natural fabrics such as merino wools and other fabrics that are indigenous to New Zealand. (Katz, Pumpkin scrap necessitate to go back to its roots, 2009) Pumpkin Patch Limited has historically had a fashion bell ringer ikon and competed with upscale childrens brands such as Witchery Kids, Levis Kids, Deux hit Deux, Motion, Papoose, and Le Bon. Since the brand launched its label Charlie and Me it has more recently broadened its brand and taken a position in the lower leftover marketplace competing with everyday brands such as JK Kids Gear, Kmart, The Baby Factory, T&T, and cotton fiber On Kids. Pumpkin Patch has withal recently launched a brand called Pumpkin Patch usual that sells non-clothing items for babies, nurseries and school age child ren, these additional brands were developed to integrate a wider target market.

(New Zealand ground of Chartered Accountants, 2012) PEST Analysis policy-making: Future trading conditions ever-changing in the market ongoing political unrest in the diaphragm East condescend changes in the NZD exchange rate Economic: High employee encumbrance and lack of worker continuity in the retail persistence fluctuate prices of cotton Increases in wages The retail industry being dependant on the economic well being Socio-cultural: Changes in social trends Changing wants and needs of consumers in the fashion industry Finding a balance in their ware for a diverse target mark et Technological: Auditing processes and e! quipment point of sale systems Reliable security systems to effectively control thieving Challenges face Pumpkin Patch Limited from the political aspect bed be seen with future trading conditions changing in the market, the on-going political unrest in the Middle East and sight changes in the NZD...If you want to get a full essay, fiat it on our website: OrderEssay.net

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