Week Four Individual Assignment: Promotional mess up Company: electric glow Product: aureole duplicate Methods study: Print, Television, Internet ·         Print ad: o         clipping ad showing two bottles of Corona sitting on a tropical beach. one bottle is full, and has the tag line, racy tide, while the other is blank and has the tag line, low tide. o         Promotional message in the crisscross ad is that Corona can help you feel relaxed and not worry round the things that plague our everyday lives. The message is conveyed by means of the repose of the ad: there are no great be intimate on the beach, no distractions, just the ocean, white sand, and a plain, jut wooden table on which the two bottles sit. ·         Television ad #1: o         Ad begins with a changeable of a travel ship out at sea; you hear its snout a few times, and an announcement on climb on to vital passengers to activ ities on board, such as a oblivion tourney that starts in 5 minutes on the captains deck. Then, the tv camera stroking behind angles away(p) from the ship, and the announcement gets fainter, but the automobile horn becomes meagerly louder.
The camera continues to turn, eventually towards the beach, where we find that the source of the horn was really not the ship, but rather, a young orthodontic braces lazily making horn noises by blowing on the verbalise of their Corona bottles. The beach is otherwise completely empty, and waves are slowly imbrication at the white sand. It is virtually the same shot as the score ad, except for the couple. The ad ends with the tag line, Miles a way from ordinary. o         Th! is ad is obviously in the same popular opinion as the print ad, and goes for the same feeling: relaxation, not warmth about activities or responsibilities, rather, just being. ·         Television... If you want to get a full essay, guild it on our website:
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