Dacia marketing plan

This program for world-wide market placeing was demonstrable because of the desire of Dacia to plump go forth as much as possible on an supra subject scale. Because of this desire, the existence of an international marketing plan is needed that voluntary ease this expansion, that will spirit level out the planning, research and make up activities that convey to be undertaken, so that an effective penetration of the market will be achieved. I.IS THIS visualize POSSIBLE? 1. ABOUT DACIA Dacia classify. Dacia, the scratch Romanian car constructor, was created in 1966 with the establishment of the Mioveni Motorcar Plant. spare-time practise the privatization process, Renault purchased 51% of the federations share capital in 1999, as Renaults enfolding at Dacia incumbently runs at 99.43%. The company has undergone a groundbreaking modernisation program: upgrading the industrial installations, reconstructive memory of the commercial network and shakeup of the suppliers network. Renaults investments at Dacia amounted to 772 one thousand million Euros at end-2006. Spanning an area of 2,900,000 sqm, the Mioveni platform is the birthplace of the Logan model, Logan MCV and Logan avant-garde models. In 2007 the range of Dacia Logan products welcomed three raw first appearancees: Logan Van, Logan LPG, the 85 HP engine on the 1.5 dCi Logan diesel.

weave of products: 1968: Dacia 1100 (Renault 8) 1969: Dacia 1300 berlină (Renault 12) 1973: Dacia 1300 Break 1975: Dacia Pick Up 1987: Dacia 1320 1991: Dacia 1325 Liberta 1992: Dacia 1307 şi 1309 Dubla Cabina 1995: Dacia Nova 2000: Dacia SupeRNova 2003: Dacia Solenza 2004: Dacia Logan Logan, a National scrap The Logan project stands out as a genuine national challenge, by means of which Dacia materializes its ambitions of resign a brand with a truly international vocation. The Logan launch came in response to the Renault Groups need to acquire a product procurable that could easily complement the flow rate Renault range, so as to boost, by end-2007,...If you want to get a full essay, order it on our website: Orderessay

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