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2009 Kamaladevi B. 37 CUSTOMER EXPERIENCE MANAGEMENT IN RETAILING Kamaladevi B. Abstract Survival of fittest & immediate is the mantra of todays p arntage game. To compete successfully in this business era, the retailer must focus on the guests buying experience. To manage a nodes experience, retailers should understand what customer experience actually means. Customer baffle Management is a strategy that focuses the operations and processes of a business around the needs of the individual customer. It represents a strategy that results in a winwin value exchange surrounded by the retailer and its customers. The goal of customer experience management is to incline customers from satisfied to loyal and then from loyal to advocate. This paper focuses on the role of macro factors in the retail environment and how they preserve shape customer experiences and behaviors. Several ways (e.g., Brand, Price, Promotion, Supply set up Management, Location, Advertising, Packaging & labeling, Service Mix, and Atmosphere) to deliver a superior customer experience are place which should result in high customer satisfaction, more frequent shopping visits, larger bag shares, and higher profits. Kamaladevi B.

- Customer Experience Management in Retailing 38 headache Intelligence Journal January Introduction Just when companies are becoming comfortable with the theme of Customer Relationship Management (CRM), a new destination has emerged: Customer Experience Management (CEM). The two are standardized in many ways, not least in that they are both difficult to define. Neither can be identified with a unique product or a special(prenominal) technology; rather, they both comprise a group of applications, technologies and analytics that subject around a central premise. The premises of CRM and CEM are instead different, however, and are best understood when compared side by side. The motif at the center of CRM can be stated in the following way: Every time a troupe and a... If you want to get a full essay, order it on our website: Orderessay

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