Retail Economics

Retail Marketing- Opportunities & Ch bothenges A retailer is one who stocks and sells the producers goods to the idiosyncratic consumers, at a profit. Popular retail format: 1.Hypermarket: This is the start of all retail formats and offers everything from foods to dry grocery to hardware to electronics. Typically, would baffle more than 100,000 sq ft of space, and located outside of the city center. Pantaloons fine-looking Bazaar, Spencers Hypermarket and Trents Star India fit this category. 2.Supermarket: It is focused on foods, grocery and habitation items, and located in residential areas. Food World is an exemplification of this. 3.Departmental install: Like the name reveals, this format carries dissimilar departments such as apparel, house war, furniture, jewelers and appliances, but is much littler than a hypermarket in terms of space and SKUs (stock keeping units) Shoppers Stop, west and Lifestyle are three such stores. 4.Convenience Store: Accessibility is what this format offers and therefore, is conveniently located in crowd neighborhoods. Think Niligiris in the South, and 24/7 in Delhi. 5. exclusive Outlet: It stocks a single brand, and could be either company-owned or franchised. Everyone from Raymond and Madure Garments to LG and Samsung to Maruti and Hyundai have it.

6.Discount Store: This formats proposition is that it offers no frills such as spacious, well-lit and air-conditioned retail space, but makes up by marking down MRP (maximum retail price). Souths Subhiksha is the best-known example of it in India 7.Cash-n-Carry: This is B2B format, where the retailer sells to shopping establishments and large institutional customers. Metro in Bangalore is a cash-n-carry. Key drivers: Growth of the go through class India has emerged with the impressive middle class with the size being estimated at 300 million people at the start of 1999. India is all set to be the youngest country in the world with...

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