Nano

* TATA is Indias largest industrial company, generates more than 3% of the countrys gross internal product. * The companys drive division manufactures trucks, buses, scooters and three-wheel motor rickshaws. * Tata is a conglomerate group which employees nearly 300000 people in 85 countries. * Tata motors commands an imposing 65% market share in the Indian heavy commercial market (buses and trucks). SWOT ANALYSIS STRENGHTS * The company has a strategic in mail for the next stage of its expansion. not only focusing upon new products and acquisition, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow. * The company has had a successful alliance with Italian mass producer decree since 2006. This has enhanced the product portfolio for Tata and Fiat in terms of employment and knowledge exchange. For example. The fiat palio style was launched by tata in 2007, and the companies shake up an agreement to build a pick-up tar lasted at central and southeast America. WEAKNESS * Unlike other auto major, Tata has restricted itself to India andother developing countries: a potential disadvantage when other leading auto majors look to India for growth.

Lack of global scale in the gondola business hurts when competing with globally developed cars. * The car products are base upon 3rd  and 4th generation platform, which put Tata motors limited at a disadvantage with competing car manufacturers. * Tata has not a terms in the luxury car segment in its home(prenominal) Indian market. * Tata which means a rubbish in English. It would be a brand sensitive this may be a chance customes are aware of buying Tata product. OPPORTUNITIES * Tata motors limited acquired Daewoo motors in 2004 for around USD $16 million. * Nano is the cheapest car in the world- retail at little more than a motorbike. The Nano is the answer in terms of concept or brand? Incidentally, the... If you want to get a full essay, order it on our website: Orderessay

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