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The Macro Environment The PEST or PESTELs another title is Macro Environment. Kotler (2001) claims that Pest analysis is useful strategic tools for savvy market growth or decline, business position, potential and c destroying for operations. External environment can create business impertinent opportunity; this is varying in different countries because every state of matter has different rules and regulations. SLEPT or PEST atomic number 18 the factors that affect the Tesco business. SLEPT is: Political Economic Social Legal technological factors Figure 1.1 Macro Social Cultural Forces Shape & vitamin A; the Marketing Mix (URL:http://facstaff.bloomu.edu/sbatory) Political (Legal) factors: The hospitality and tourism industries are two of the fastest growing and most dynamic sectors of the UK thriftiness and both(prenominal) of them are highly dig intensive (Jameson and Holden, 2000). then hotels require lot of staff to work. Government also has with child(p) power to regulate its labour and the wage rate. Previously, the National minimal Wage was 5.52 pounds per hour, but it has now increased to 5.73 pounds per hour from October inaugural 2008 (Directgov, 2008). This explains Marriott will be paying out more yield than last years.

In addition, Employment law shows difficulties for Marriott to terminate its labour contract. Tax legislation creates a large tax outcome on Marriott. The power of government on tax affects the scratch of Marriott. In addition, immigration policies make it more difficult for foreigners to enter the country. Fewer foreigners come to the country leads to fewer customers for Marriott. This policy shows invalidating result to Marriott on the number of customers. Economic factors: Within the UK, tourism industry has grown over the past decade. Tourist expending including domestic tourist accounts for approximately 4 per cent of gross domestic product (Knowles et al, 2001). The recent increase of price level in England affects both the local economy and Marriott. Inflation brings... If you want to get a full essay, order it on our website: Orderessay

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