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ANALYSIS OF CIGARETTE INDUSTRY IN INDIA VS SUBMITTED BY PRITHWIRAJ deb ROLL NO 38 HRM BATCH:SS 08-10 CIGARETTE INDUSTRY historic Overview of Tobacco in India The history of global tobacco craftiness is integrally linked with the history of India. It was to discover a sea route to this fabled land, reputed for its spices, silk and gems, that Christopher Columbus set sail in 1492. His wayward journey took him instead to America. This discovery of the New knowledge domain was accompanied by the discovery of tobacco by Lusitanian sailors. This plant, treasured by the American Indians for its presumed medicinal and obvious remark properties, was eagerly embraced by the Lusitanian who then moved it to the centenarian World of Europe. Even though their quest for easy gravel to Indian spices was delayed by some years, the Europeans did not betray to recognize the commercialized value of this new botanical acquisition. When the Portuguese eventually did land on Indian shores, they brought in tobacco. They introduced it initially in the royal courts where it soon found favors. It became a important commodity of barter trade, being used by the Portuguese for purchasing Indian textiles.

The taste for tobacco, first acquired by the Indian royals, soon spread to the commoners and, in the seventeenth century, tobacco began to record firm roots in India. Thus, tobacco travelled to the accepted Indians from their curiously named American cousins, through the medium of European mariners and merchants who sailed the seas and spanned the continents in search of new markets and colonies. It was with the establishment of British colonial rule, however, that the commercial dimensions of Indias tobacco production and consumption grew to be greatly magnified. Initially, the British traders imported American tobacco into India to finance the secure of Indian commodities. When the American colonies declared independence in 1776, the British East India Company began growing tobacco in India as a cash... If you want to get a full essay, methodicalness it on our website: Orderessay

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