Costco External Industry Analysis

Introduction Costco has grown from a single location in Seattle, capital letter and is at present the largest membership based retailer and currently the sixth largest overall retailer in the United States. In 2011, Costco truism a 10% increase in sales and in 2012, Costco is planning on opening 14 new monetary fund locations, three of which volition be outside of the US. Costco is no long-acting a small local retailer but now an international company with different threats and opportunities. As the company continues to grow, it is distinguished for Costco to understand the external threats and opportunities that will impact the company in either a positive or negative way. In order understand these forces a SLEPT analysis is used to psychoanalyze the social, legal, economical, political and technological impacts on Costco. SLEPT Analysis Social Recently, manufactures have been under attack for exploiting overseas workers for cheap labor. Companies like apple and Victorias Secret are recent examples of companies that have been criticized for the companies labor activities. harmonize to a story by the New York Times, Employees work ebullient overtime, in some cases seven days a week, and expire in crowded dorms. Some say they stand so long that their legs swell until they can hardly walk (par. 8).

umpteen of the workers are children forced to work in these conditions. In the equal article by the New York Times, a former Apple executive said: most people would still be really disturbed if they saw where their iPhone comes from (par. 26). As stories like these setoff to come to light, Costco could begin to face pushback from consumers of these products, many of which Costco sells. Costco can regulate this as an opportunity to push manufacturers to implement interpolates in the manufacturing process. Costco may also be threatened because, if manufacturers are forced to change the manufacturing process, it will result in higher prices and sales will plummet. Also consumers may choose not to purchase these products.... If you regard to get a full essay, order it on our website: Orderessay

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