The Power-Maxx Marketing Plan

Executive SummaryPower-Mass is a follow with the incorporate office set(p) in Boise, Idaho, a manufacturing facility in the Golf Region, and five statistical distribution centers strategically located throughout the United States. Power-Mass specializes in the labor of methanol (methyl alcohol) give the axe cartridges for the emerging total heat micro- can cellphone market. The comp both works with partners much(prenominal) as Methanex (who supplies the methanol) and the consortium of manufacturers of hydrogen micro-cell batteries such as Motorola, Nokia, IBM, and Toshiba to kick in the promise of this naked applied science to overthrow users. By steering on the merchandiseion and distribution of fuel cartridges for these devices, Power-Mass has helped to create the effort standards, which admit behind allow the manufacturers to survive s bar with the harvest-tideion of these devices. Since the record of this type of fuel for micro-cells is considered a inflammable liquid, Power-Mass is active in lobbying regulatory agencies such as the subdivision of Transportation (DOT), the federal official Aviation Administration (FAA), and the U.S. surgical incision of homeland Security, to establish Power-Mass?s safety controls as an industry standard. This allow allow these devices to be transported via commercial carriers such as airlines and passenger trains bringing a new level of long cognitive operation to the consumer users of takeout electronic devices. Bringing any new product to consumers is a challenge.

Our company, Power-Mass, is in the unique localization of being in the nous of the birth of a product so new that it has the potential to change the marketplace. This marketing end addresses the opportunities and the risks involved in fashioning this transition. The following document will provide a exposition of our company?s product, the marketing research realised by the team, the results of this research, the importance of creating a imposing marketing plan and the simulated military operation to be used, and an analysis of the strengths, If you urgency to get a teeming essay, order it on our website: Orderessay

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